2021-03-01 12:30Press release

Fristads, Kansas and Leijona join Hultafors Group as acquisition is completed

Fristads, Kansas and Leijona join Hultafors Group, as the acquisition is approved by competition authorities.Fristads, Kansas and Leijona join Hultafors Group, as the acquisition is approved by competition authorities.

Scandinavian workwear brands Fristads, Kansas and Leijona are now a part of Hultafors Group. The acquisition from Fristads Kansas Group has been approved by the competition authorities and is effective immediately.

“Fristads, Kansas and Leijona are on a positive trajectory and have made significant investments in key operations recently. The acquisition by Hultafors Group is a golden opportunity for our brands to continue on this path, together with a strong, profitable and investment-minded owner that is also very knowledgeable about the industry,” says Anders Hülse, CEO of Fristads, Kansas and Leijona.

Organisationally, Fristads, Kansas and Leijona will operate as a separate stand-alone unit within Hultafors Group, Business Unit Workwear, and will continue to develop their brands with their own sales force and innovation and sustainability as guiding stars.

 “We are very pleased to welcome Fristads, Kansas and Leijona to Hultafors Group. The combined companies now represent the strongest Personal Protection Equipment offering in Europe and North America. Together, we have access to leading workwear industry expertise and will continue to drive the development of our industry with a focus on customer value, product innovation and sustainability”, says Camilla Monefeldt Kirstein, EVP Business Unit Workwear at Hultafors Group.

Hultafors Group first announced its plans to purchase Fristads, Kansas and Leijona from Fristads Kansas Group last December. Following the closing of the deal, Fristads Kansas Group will be reorganised and change names to The Cotton Group. It is also phasing out its headquarters in Borås.

“This is a new, exciting chapter for Fristads, Kansas and Leijona and we are proud to be a part of Hultafors Group’s impressive portfolio. Joining such a large and diverse organisation gives us a stable foundation from which to drive future growth and our mission to lead the industry in sustainability,” says Anders Hülse, CEO of Fristads, Kansas and Leijona.

For further information or questions, please contact:

Anders Hülse
CEO, Fristads, Kansas and Leijona.
+46 768 35 15 55

About Fristads, Kansas and Leijona

Fristads, Kansas and Leijona are among the leading brands in workwear for building & construction, industry and service in their respective home markets Sweden, Denmark and Finland. In addition, we have extensive export sales in Europe and own production in Eastern Europe. We have over 600 employees and combined annual sales amount to approx. SEK 1.2 billion. The high-quality workwear from Fristads, Kansas and Leijona is developed in close collaboration with the end users, always with innovation and sustainability in mind.

About Hultafors Group

Hultafors Group is one of Europe’s largest companies to supply workwear, footwear, head protection, hand tools, tool carriers and ladders for professional users. The products are developed, manufactured and marketed as their own brands, which are available through leading distributors in about 40 markets, with emphasis on Europe and North America. Hultafors Group has more than 1,000 employees and net sales in 2020 amounted to SEK 3.6 billion.

About Fristads

Fristads has challenged and driven the development of durable and functional workwear since 1925, always with professional workers in mind and with innovation and sustainability as drivers. Our range of clothing includes classic as well as contemporary garments for a wide range of industries and our garments are made to meet the highest standards when it comes to quality, safety and comfort. Fristads is part of Hultafors Group, which is owned by Investment Latour AB and offers a broad portfolio of products and brands catering to professional craftsmen. Read more about Fristads at www.fristads.com.