2021-12-15 07:20Press release

Fristads receives prestigious Plus X Award

Fristads Fusion receives the PLUS X AWARDFristads Fusion receives the PLUS X AWARD

The Fristads Fusion workwear collection has been awarded the Plus X Award, the world's largest innovation prize for technology, sport and lifestyle. Fristads Fusion is a crossover collection with a wide range of possible uses in building and construction, logistics, service and industry.

Fristads Fusion was awarded the coveted prize in the categories of high quality, design, ease of use, functionality and ergonomics. In spring 2021, Fristads launched the first Fusion trousers made of 100% 4-way stretch material. Comfort, a modern design and durability are the key features of the collection.

“We are very pleased about this award, since the selection of Fristads Fusion by a qualified jury confirms that we are competing at the top level in the right categories. The seal of the Plus X Award is also reassuring for the customer as they are making buying decisions,” said Thomas Syring, Director DACH at Fristads. “But we are not stopping at this; Fristads Fusion is under constant development.”

About Fristads Fusion
The design of the Fristads Fusion collection was inspired by motor racing and developed to promote team spirit. Fusion enables different people with professions within a company to dress uniformly to strengthen the corporate identity. A large selection of different garments for summer and winter, ten colours and well thought-out details make this collection extremely versatile. The majority of the collection is approved for industrial laundry and OEKO-TEX® certified.

About the Plus X Award
The Plus X Award is the world's largest innovation award for technology, sport and lifestyle. It honours brands for leading on quality and innovation and helps them stand out with its seven seals of approval and selected special awards in different product categories, including electronics, electrical appliances, plumbing, heating and air conditioning and sporting goods. The Plus X Award also helps consumers find high-quality products in a crowded marketplace.

About Fristads

About Fristads Fristads has challenged and driven the development of durable and functional workwear since 1925, always with professional workers in mind and with innovation and sustainability as drivers. Our range of clothing includes classic as well as contemporary garments for a wide range of industries and our garments are made to meet the highest standards when it comes to quality, safety and comfort. Fristads is part of Hultafors Group, which is owned by Investment Latour AB and offers a broad portfolio of products and brands catering to professional craftsmen. Read more about Fristads at www.fristads.com.


Sofia Bennegård
PR and Communications Manager
Sofia Bennegård