2023-10-10 05:45Press release

Fristads to reveal next move within circular workwear at the international A+A trade show

Fristads will reveal next move within circular workwear at the international A+A trade show.Fristads will reveal next move within circular workwear at the international A+A trade show.

Fristads will reveal their next move within more sustainable workwear at the A+A trade show held in Düsseldorf in October. The company will also present their latest product news at the fair, including a completely new concept of workwear for the industry segment.

The workplace safety industry is coming together at the A+A fair in Düsseldorf on October 24-27, and the Swedish workwear manufacturer Fristads will be there to show off their latest news as well as present their next move within circular workwear.

“A+A is a very important event for us as a company and an opportunity to present our offer to a wider audience in Europe. It is also an opportunity to meet other actors in the industry who want to take a leading position within sustainability, just like us,” said Petra Öberg Gustafsson, Managing Director of Fristads.

Global blueprint for circular clothing production
In September Fristads presented their new global recycling infrastructure, including a certified recycling process. The global recycling infrastructure is the brainchild of Fristads’ Benelux office, which has been in the forefront of developing successful circular solutions together with some of their large customers.

Last year, a recycling process developed in the Netherlands was certified, making Fristads the first clothing producer in the region that can guarantee the traceability of recycled closed loop raw materials. Now, the Dutch model will serve as a blueprint for implementing and scaling up recycling on all Fristads’ markets.

“We have been working on reducing the environmental impact of our production for years, but we also recognise the need for innovative close-the-loop solutions after the garment is at end-of-life. Our new recycling process will help solve that piece of the puzzle and ensures that we keep our edge when it comes to leading the workwear industry on sustainability,” said Anne Nilsson, Director of Marketing and Sustainability at Fristads.

Through the new recycling process, Fristads will minimise waste, reduce the use of virgin materials and help close the loop on their production. It also makes Fristads well positioned to meet the requirements of the forthcoming Extended Producer Responsibility (EPR) legislation for clothing.

New concept for industry
Earlier this year, Fristads launched a new set of style concepts, rooted in Scandinavian nature. The concepts consist of collections within building & construction, high-visibility clothing and service & industry and are based on the company’s most popular work trousers which have been combined with matching tops and jackets to simplify the customer’s choice of style at work. To embrace Fristads’ Swedish heritage they bear the names of Swedish nature preserves, from Tyresta in the middle of Sweden to Haverdal on the west coast and Trofta in the south. In connection to the A+A fair Fristads will pre-launch a new concept for the industry segment, specially developed to meet the customer demand in Europe. The concept consists of easily profiled garments, with a clean design and contemporary fit.

Fristads’ highlights at A+A
Fristads will be exhibiting at hall 15, stand H39. The general theme of the stand will be Fristads’ work on reducing the company’s environmental footprint, for example by producing products with a lower environmental impact by using the Environmental Product Declaration as a tool, as well as reveal the next move within circular production of workwear. Products that will be presented at the fair include those in Fristads’ style concepts, Haverdal, Alnaryd, Tyresta, Skarup, Stiby and Trofta as well as a completely new concept of workwear for users within the segment industry. In addition, key additions to Fristads’ multinorm assortment for electricians will be introduced.

On Wednesday October 25 at 10.30 CET Fristads will arrange a press event in the stand. If you are interested in attending, please register here.
At 14:00 CET the award ceremony of the "Klimaretter Award" will take place at the stand, which was initiated by the "Deutsches Handwerksblatt" together with Fristads. Over the past few months, craft businesses from all over Germany have been able to compete with exciting sustainability projects that they have implemented in their businesses. Together with the "Deutsches Handwerksblatt", we are making the sustainability efforts in craft enterprises visible, because the craft sector is also a key factor when it comes to implementing political sustainability goals.

On the last day of the fair, October 27 at 11.00 CET, Fristads’ Product Director Lena Bay has been selected to speak at the Trend Forum arranged by A+A. The theme for the talk will be Fristads’ work with developing the world’s first Environmental Product Declaration for clothing. For more information about the Trend Forum, click here.

Each day of the fair, Fristads garments will be visible at the Fashion show in Hall 15 Stand H03 (via East Entrance). Read more about the A+A Fashion show here.

About Fristads

Fristads has challenged and driven the development of durable and functional workwear since 1925, always with professional workers in mind and with innovation and sustainability as drivers. Our range of clothing includes classic as well as contemporary garments for a wide range of industries and our garments are made to meet the highest standards when it comes to quality, safety and comfort. Fristads is part of Hultafors Group, which is owned by Investment Latour AB and offers a broad portfolio of products and brands catering to professional craftsmen. Read more about Fristads at www.fristads.com.


Sofia Bennegård
PR and Communications Manager
Sofia Bennegård